Norfolk Screen supports the screen industry across Norfolk — connecting productions with locations, local talent, and suppliers. As with many regional film offices, the ability to quickly surface the right location for a production brief, and to make the county’s locations easy to discover, is central to what they do.
Craig Higgins leads the team. Since joining SuperScout, the way Norfolk Screen works with locations has changed at every stage: finding them, tagging them, sharing them, and growing the library over time.
The challenge
A regional film office needs to move quickly. Productions come with specific briefs, tight timelines, and high expectations. Being able to match the right location to the right brief — and share it compellingly — makes a real difference to whether a production chooses Norfolk.
At the same time, growing the library depends on making it as easy as possible for location owners to submit their own properties. Friction at that stage means locations that never make it into the database.
The solution
Norfolk Screen joined SuperScout and launched a public Showcase site — giving productions a searchable, browsable view of Norfolk’s locations before they’ve even picked up the phone.
Automatic keyword tagging means every location is immediately findable, without the team having to manually categorise each one. And because the upload process is simple enough for location owners to use themselves, the library is growing more quickly and more proactively than before.
In Craig’s words
“Norfolk Screen is delighted to have joined the SuperScout family. From day one, we’ve been incredibly impressed by the functionality of the AI powered location software and its fresh, crisp user experience. It has genuinely transformed the way we search, recommend, and showcase outstanding filming locations across Norfolk.
The AI tagging system has made our processes faster and more intuitive, while our users have commented on how simple it is to upload their own locations. That ease of use is already helping us grow our library more quickly and effectively — and that growth has a real impact on what we can offer productions. The more locations we can showcase, the better we can support productions right from the start.
We are also deeply grateful to the SuperScout team, who have been consistently responsive, supportive, and proactive. Their customer service has been outstanding, and it’s clear they care about ensuring we are offering the best service possible.
SuperScout has quickly become an invaluable part of our toolkit, and we’re excited for what this partnership will continue to unlock for Norfolk’s screen sector.”
The result
Norfolk Screen now has a fast, searchable location library that works for productions and for property owners alike. The public Showcase site means the county’s filming potential is visible 24/7 — not just when someone picks up the phone.
With automatic tagging handling the categorisation work, the team spends less time on admin and more time doing what matters: building relationships with productions and making the case for Norfolk.